HipMojo Episode 3 – comScore/YouTube Deal & HP Exits PC Market

This is the third instalment of the new video show format that Ashkan and I have been experimenting with. In this episode we discuss:

  • the YouTube/comScore deal
  • HP exiting the PC market
  • whether AOL should go private
  • Ashton Kutcher’s failure to disclose
  • Ooyala snagging an ESPN deal
  • and how social users aren’t that social, after all

What YouTube/comScore Deal Means for Marketers

In this first clip, Ash and I turn our attention to the new partnership between YouTube and comScore, and how comScore will now be providing engagement metrics on individual YouTube channels. Specifically, we address the opportunity, here, for both marketers and content producers. I touched upon YouTube’s value as a marketing tool from both a search engine and branding standpoint, and Ash discusses it’s potential for content creators. We also discussed how 58% of YouTube views in July were generated by only two channels: Vevo & Warner Bros.

HP Gives Up on PCs

In this second instalment, we move on discuss HP’s recent decision to drop their tablet and exit the PC market altogether. While I talk about the implications for their brand, Ash explores the rationale (numbers) behind this decision and questions it’s execution.

Lightning Round: AOL, Ashton Kutcher, Ooyala, & Anti-Social Users

In this last clip, we quickly touch on four topics:

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