Come to think of it, the more I think about the technology entailed doing this, the more that I think it’s still the jurisdiction of a tech VC, but not that of a newspapers. An ad platform that could hyper-target according to both an internal user database and the user-data aggregated via a third party API is something that could rival Google (or maybe even only be developed by them).

That might be something that’d attract tech VCs, but it’s definitely something that any content organization (news or otherwise) should stay the f**k away from.