I stumbled across this while Googling for “markets are not communities” (Twitter plea for help here). The only hit was for this page at Invertigo.org. They seem to be some kind of screenprinting co-op with leftist leanings, but I’m a capitalist with a job, so I don’t have time to look more into what they’re all about at the moment — and probably never will because I’m all about finding ways to make the economy we have work rather than finding ways in which it falls short (and then advocate throwing the baby out with the bath water).
I digress… The point is that this image reminds me of how Coca Cola has online reputation management problem — which, I guess, is a reminder of how all those tree-hugging pinkos are pretty adept at effectively leveraging social media and viral marketing. But hey, they are, after all, socialist.