I came across this on Matt Singley’s blog. It’s Microsoft’s rebuttal to the Mac ads and, I think, a much more effective approach than the Seinfeld/Gates ad.
The only problem is (and I pointed this out on Matt’s blog) is that the ad’s lexicon (it’s language and vocabulary) was defined by Apple, the ad’s main competitor. Of course, I say the “ad’s main competitor” because, let’s face it, Apple is still not a threat to Microsoft’s marketshare.
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You are absolutely right…Apple owns the language (although perhaps MSFT can slowly change that) and Microsoft’s marketshare is far more significant. I’m anxious to see where these ads go.