Considering how the New York Times is coping with the the plight of the publishing industry and news media better than most, it’s not surprising to see that they might be pursuing a more symbiotic editorial model. Granted, when it comes to weathering the storm, the NYT is a lot larger in both scope and [...]
Symbiotic editorial is kind of like when you treat your content like a public park rather than a walled garden. And there are three parts to pursuing the model: (1) having two poducts; (2) having two target markets — one readers, the other advertisers; and (3) understanding that readers are also both consumers and users. [...]
Something that digital marketers are having to address more and more is mobile marketing. And it’s more than just SMS ads. It’s also location-based service, near fields communication, and the mobile web. This is why 2 of Business Week’s 25 Most Influential People on the Web made the cut for their activities in the mobile [...]
As I write this, I am at Affiliate Summit 2009 where everyone’s talking about making money online. It’s different than other Geek Conferences that way: less BS evangelizing about Web 2.0 and more of the bottom line. And that got me thinking about this
