Credit: -Chad Johnson

You know how almost everyone is good for a at least a few great ideas in their time? Well, what’s the cloud going to do to that?

Now, people can share everything all the time. And it’s all on record.

So it becomes really hard to say anything that hasn’t been said before — never mind trying to say something original on a regular and consistent basis. Suddenly, hardly anyone is good for even a single original thought in their time.

When a brainstorm includes everyone and all topics all at once, it becomes a cloudstorm. We’re collectively pumping thoughts into the cloud, and they’re all be indexed and retweeted.

This really takes the idea of a collective unconscious to an entirely new level.

What I’m wondering is whether this is going to end the way we think about creativity, or is going to produce some smack-genius-s**t by raising the bar just within reach.

Whatever “it” is, Monty Python seems to have it by the short hairs. I came across this on Johnnie Moore’s blog (who found it on Geoff Jones’ blog). First, the strategy it is exemplar of an established media brand rolling with a fury of punches it can’t deflect. Second, the content is perfectly formated for the web video consumption patterns. Finally, the strategy has a revenue stream component. Now how many video bloggers can claim that they “get” all three of those — especially the last one?

Mainstream Media 1, User Generated New Media Free Hippy Love 0.

Aggregate your feeds

into one place ‘cuz you are

only your content.

Social media,

is user generated

marketing data.

Optimize your blog,

so strangers can find it and,

disagree with you.

Tweet, tweet, tweet goes I,

Tweet, tweet, tweet goes the masses,

Hash tag tweet, tweet, tweet.