Posts tagged as:

transparency

Being Brand Aware

October 27, 2009 · 0 comments

When speaking with a journalist, choose your words carefully.
– Walker Lamond

When you’re building a brand, you have to get your story straight. You have to lay it all out in advance, and stick to it. Because every time you run an ad or PR campaign, you’re  going to be telling that story, so it needs be consistent.
This [...]

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What Would Donald Draper Blog?

September 21, 2009 · 4 comments

This past weekend was Podcamp Montreal 2009 where I delivered a session called Sex, Trust, & Transparency: What Would Donald Draper Blog?
I set out to explore social media, personal branding, and what bloggers and podcasters could learn from Mad Men protagonist, Donald Draper. The audience was great, contributed so much input, and together, we covered [...]

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