Meet Ken Jurina, the CEO of Epiar. I met him in Vegas, at Pubcon 2009, and interviewed him for the NVI blog. I also got to hang out with him a bit the night before this was shot. Ken is truly a fun loving guy, and I think we all had a good time.

While most of the people that I talked to at Pubcon told me what to do, Ken decided to discuss what not to do — specifically in the world of PPC. He went into the importance of negative keywords when you’re managing a PPC campaign. In addition to sharing how a good negative keyword list will bolster your ROI just as much as a targeted keyword list, he also touched upon a few tricks he uses for coming up with that negative keyword list. Finally, he went into the emergence of Bing and how the new search engine might affect how PPC advertisers deal with negative keywords.

So last week I was down at SMX East 2009 in NYC. I had a blast, both during business hours and afterwards. During business hours, though, I was blogging and video blogging for NVI. Well, of all the video interviews I did, here’s the one I enjoyed doing the most — and I’m not even in front of the camera.

This is the first of three installments of a chat with Rand Fishkin and Guillaume Bouchard. They discuss where they think search might be headed in the coming year.

Rand is the CEO of SEOmoz, Guillaume is the CEO of NVI (my boss), the two of them are good friends, and they have both forgotten more about search engine marketing than most of us will ever know. All in all, it was a bit of an intimidating experience to be hanging out with them both.

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