Considering how the New York Times is coping with the the plight of the publishing industry and news media better than most, it’s not surprising to see that they might be pursuing a more symbiotic editorial model. Granted, when it comes to weathering the storm, the NYT is a lot larger in both scope and [...]
Symbiotic editorial is kind of like when you treat your content like a public park rather than a walled garden. And there are three parts to pursuing the model: (1) having two poducts; (2) having two target markets — one readers, the other advertisers; and (3) understanding that readers are also both consumers and users. [...]
Disclosure: this post is the bastard child of a comment on the Nieman Journalism Lab and Nicholas Carr’s Realtime Chronicles. Maybe the problem with the publishing industry (and its plummeting ad revenues) is that everyone is still thinking in terms of “advertising” instead of “marketing.” I mean, “advertising” is what happened when we were blind, [...]
This guy (Jacek Utko) thinks that design can help save newspapers, which is weird because he also says that “There’s no practical reason for newspaper to survive.” How you save something that has no practical reason to exist is beyond me. But I’m not so sure about design saving newspapers or that newspapers have no [...]
