publishing

The Book Deal Blog

September 2, 2009 · 1 comment

Update: Apparenly I overestimated Walker Lamond’s abilities. You know the Book Deal Blog? You know, the blog that doesn’t just lead to a book deal on the same topic, but a book about the blog. Book blogs like Stuff White People Like and 1001 Rules for My Unborn Son. Now, did you ever consider that [...]

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The Future of Books According to Hugh McGuire

August 4, 2009 · 0 comments

Update: BookOven came out of private alpha a couple hours after this was posted. Meet Hugh McGuire. Hugh is a lot of things. He founded Librivox, the largest online catalogue of audio-books. He also co-founder BookOven, an online community where writers can support one another by editing each others work and providing feedback. He’s also [...]

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The Media Entity

June 10, 2009 · 0 comments

It doesn’t really makes any sense to talk about the internet as a medium, and it never really did. What makes a lot more sense when you’re talking about “online media” is media entities. The internet is a distribution channel, not a medium. It’s more of a logistical model than anything else. The internet just [...]

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NYT Pushes Symbiotic Editorial

June 4, 2009 · 0 comments

Considering how the New York Times is coping with the the plight of the publishing industry and news media better than most, it’s not surprising to see that they might be pursuing a more symbiotic editorial model. Granted, when it comes to weathering the storm, the NYT is a lot larger in both scope and [...]

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Symbiotic Editorial

June 4, 2009 · 0 comments

Symbiotic editorial is kind of like when you treat your content like a public park rather than a walled garden. And there are three parts to pursuing the model: (1) having two poducts; (2) having two target markets — one readers, the other advertisers; and (3) understanding that readers are also both consumers and users. [...]

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Realtime Targeting in The Stream

May 20, 2009 · 1 comment

Disclosure: this post is the bastard child of a comment on the Nieman Journalism Lab and Nicholas Carr’s Realtime Chronicles. Maybe the problem with the publishing industry (and its plummeting ad revenues) is that everyone is still thinking in terms of “advertising” instead of “marketing.” I mean, “advertising” is what happened when we were blind, [...]

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