publishing industry

Paid Authority

September 13, 2009 · 0 comments

Print publishing is seen as a lot more authoritative than blogs because of the investment put into it. With a blog, you just write and publish. With a piece of print, someone was hired to assign the story/beat to someone who was hired to write it, and when the writer files it, it’s then vetted [...]

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Are Advertisers Competing with Publishers?

July 21, 2009 · 0 comments

I’m starting to wonder whether publishers might end up in competition with their own advertisers. Looking at the 22 reasons people go online, it’s not hard to see why publishers can’t sell their ad space the way they used to. People go online primarily to learn, have fun, and socialize, and the web gives them [...]

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