Posts tagged as:

public relations

Meet Geoff Livingston

August 14, 2009 · 1 comment

Almost a month ago, now, Geoff Livingston (@GeoffLiving) was in town on holiday, Adele McAlear put together a lunchtime TweetUp in his honor. Geoff is a PR and social media guy who has a highly trafficked Blog, The Buzz Bin, is the owner of his own PR agency (which was acquired by CRT/Tanaka) and the [...]

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A Marketing Story

July 28, 2009 · 3 comments

I’ve been thinking about how marketing, advertising, and PR all play distinct roles, and how they come together to complement one another. This is what I’ve come up with so far.
Marketing is about filling a demand by developing a product or service.
Branding is about giving that product or service a life and story of its [...]

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