Print publishing is seen as a lot more authoritative than blogs because of the investment put into it.
With a blog, you just write and publish. With a piece of print, someone was hired to assign the story/beat to someone who was hired to write it, and when the writer files it, it’s then vetted by [...]
The root problem facing newspapers (and other mainstream publishers) isn’t so much falling ad revenues. That’s just a symptom of a greater problem. The bigger problem facing mainstream publishers is that ad technology hasn’t caught up with content technology.
Right now, there are so many ways to publish and distribute content. But there really aren’t that [...]
Considering how the New York Times is coping with the the plight of the publishing industry and news media better than most, it’s not surprising to see that they might be pursuing a more symbiotic editorial model. Granted, when it comes to weathering the storm, the NYT is a lot larger in both scope and [...]
ymbiotic editorial is kind of like when you treat your content like a public park rather than a walled garden. And there are three parts to pursuing the model: (1) having two poducts; (2) having two target markets — one readers, the other advertisers; and (3) understanding that readers are also both consumers and users.
First, [...]
n emerging concept in the fledgling world of publishing is “symbiotic editorial.” It’s a concept that’s about publishers taking greater control of ad revenues by proactively connecting their audience with offers that their audience actually cares about. It’s kind of like using readers to target advertisers, rather than letting advertisers snipe their audiences. Instead of [...]
Well I woke up Sunday morning, with no way to hold my head that didn’t hurt.
–Kris Kristofferson
Saturday morning, I woke up feeling like two 3L towers of beer had fallen on my head — and for good reason. On my way to get a a greasy breakfast to help settle the mercury bouncing between my [...]
It’s been a busy week in the world of newspapers. While publishers continue to watch their revenue streams dry up, entrepreneur Steve Brill, former Wall Street Journal publisher Gordon Crovitz and cable guy-turned-investor Leo Hindery, Jr. think they have the answer: an online paid-content model.
In any case, both these events have generated a considerable amount [...]
