Considering how the New York Times is coping with the the plight of the publishing industry and news media better than most, it’s not surprising to see that they might be pursuing a more symbiotic editorial model. Granted, when it comes to weathering the storm, the NYT is a lot larger in both scope and [...]
Symbiotic editorial is kind of like when you treat your content like a public park rather than a walled garden. And there are three parts to pursuing the model: (1) having two poducts; (2) having two target markets — one readers, the other advertisers; and (3) understanding that readers are also both consumers and users. [...]
When Tom Foremski (a former Financial Times journalist) had some ideas on how newspapers can reinvent themselves, he was trying to address both falling subscriptions and declining ad revenues. He suggested that newspapers needed original content worth paying subscription fees for, and should develop a hyper-local focus to get that content: Newspapers should own their [...]
