Print publishing is seen as a lot more authoritative than blogs because of the investment put into it. With a blog, you just write and publish. With a piece of print, someone was hired to assign the story/beat to someone who was hired to write it, and when the writer files it, it’s then vetted [...]
Almost a month ago, now, Geoff Livingston (@GeoffLiving) was in town on holiday, Adele McAlear put together a lunchtime TweetUp in his honor. Geoff is a PR and social media guy who has a highly trafficked Blog, The Buzz Bin, is the owner of his own PR agency (which was acquired by CRT/Tanaka) and the [...]
I’ve been thinking about how marketing, advertising, and PR all play distinct roles, and how they come together to complement one another. This is what I’ve come up with so far. Marketing is about filling a demand by developing a product or service. Branding is about giving that product or service a life and story [...]
