May 21, 2009 · 1 comment
Maybe what’s plaguing so many local newspapers these days is that they aren’t so “local” anymore. I mean, one of the ideas that Tom Foremski had about how newspapers, especially local ones, could reinvent themselves was by owning their local stories — from community reporting to business and political stories that originate within their beat. [...]
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May 20, 2009 · 1 comment
Disclosure: this post is the bastard child of a comment on the Nieman Journalism Lab and Nicholas Carr’s Realtime Chronicles. Maybe the problem with the publishing industry (and its plummeting ad revenues) is that everyone is still thinking in terms of “advertising” instead of “marketing.” I mean, “advertising” is what happened when we were blind, [...]
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April 17, 2009 · 0 comments
It’s been a busy week in the world of newspapers. While publishers continue to watch their revenue streams dry up, entrepreneur Steve Brill, former Wall Street Journal publisher Gordon Crovitz and cable guy-turned-investor Leo Hindery, Jr. think they have the answer: an online paid-content model. In any case, both these events have generated a considerable [...]
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March 23, 2009 · 0 comments
Even though the content market has been completely saturated, that’s not what’s killing mainstream media outlets. No, Google, Craigslist, and Amazon are killing mainstream media. Google took away their readers, Craigslist took away their classifieds, and Amazon took away their advertisers. This is what Tom Foremki is getting at when he says: Silicon Valley has [...]
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March 19, 2009 · 2 comments
When Tom Foremski (a former Financial Times journalist) had some ideas on how newspapers can reinvent themselves, he was trying to address both falling subscriptions and declining ad revenues. He suggested that newspapers needed original content worth paying subscription fees for, and should develop a hyper-local focus to get that content: Newspapers should own their [...]
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March 9, 2009 · 3 comments
See it’s your thang, and you can shake it how you wanna. Give it up free, or make your money on the corner. – Tupac Shakur Okay, so I’m watching Loren’s latest, and I got to thinking about the problem with getting me to pay for online content. Now, let’s forget competitive disadvantage of charging [...]
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February 27, 2009 · 0 comments
The reason that new media must be multi-media is that a web page can contain text, images, audio, and video. To remain fully competitive online, then, you should provide as many of those as your users can get value from (hint: at least 3 of the 4). And we’ve been seeing it for sometime. Where [...]
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