Symbiotic editorial is kind of like when you treat your content like a public park rather than a walled garden. And there are three parts to pursuing the model: (1) having two poducts; (2) having two target markets — one readers, the other advertisers; and (3) understanding that readers are also both consumers and users. [...]
Maybe what’s plaguing so many local newspapers these days is that they aren’t so “local” anymore. I mean, one of the ideas that Tom Foremski had about how newspapers, especially local ones, could reinvent themselves was by owning their local stories — from community reporting to business and political stories that originate within their beat. [...]
Disclosure: this post is the bastard child of a comment on the Nieman Journalism Lab and Nicholas Carr’s Realtime Chronicles. Maybe the problem with the publishing industry (and its plummeting ad revenues) is that everyone is still thinking in terms of “advertising” instead of “marketing.” I mean, “advertising” is what happened when we were blind, [...]
So they’re not all exclusively about journalism, but nonetheless, they all feature ideas, perspectives, and opinions that (I think) are all worth considering if you’re at all seriously interested in journalism or public relations. They’re in no particular order, and one of them I even found only today (I’m quick to commit in that way), [...]
So it seems that Washington Governor, Chris Gregoire, has approved a 40% tax cut for that state’s newspapers to help them survive. This is coming from a state where one paper recently ran its last print edition and is now an online-only publication with a much small staff. But I can’t help but to think [...]
Here’s a clip of Alan Rusbridger ( via Matthew Ingram), the Editor-in-Chief of The Guardian, one of the most prestigious newspapers in the English-speaking world. Some of the key take-aways: On Commentary: newspapers are up against huge and diverse sources of commentary. On the Journalist Model: journalists are less of the figures of authority, and [...]
Well I woke up Sunday morning, with no way to hold my head that didn’t hurt. –Kris Kristofferson Saturday morning, I woke up feeling like two 3L towers of beer had fallen on my head — and for good reason. On my way to get a a greasy breakfast to help settle the mercury bouncing [...]
It’s been a busy week in the world of newspapers. While publishers continue to watch their revenue streams dry up, entrepreneur Steve Brill, former Wall Street Journal publisher Gordon Crovitz and cable guy-turned-investor Leo Hindery, Jr. think they have the answer: an online paid-content model. In any case, both these events have generated a considerable [...]