The transition from mere a newspaper to full-blown social news organizations (SNO) requires a significant investement in technological infrastructre. That’s not an easy bullet to bite when ad-revenues are falling and potential investors are increasingly wary of a fledgling industry. So perhaps print publishers should be looking at technology VCs, rather than the more conventional [...]
Considering how the New York Times is coping with the the plight of the publishing industry and news media better than most, it’s not surprising to see that they might be pursuing a more symbiotic editorial model. Granted, when it comes to weathering the storm, the NYT is a lot larger in both scope and [...]
Symbiotic editorial is kind of like when you treat your content like a public park rather than a walled garden. And there are three parts to pursuing the model: (1) having two poducts; (2) having two target markets — one readers, the other advertisers; and (3) understanding that readers are also both consumers and users. [...]
