Marshall McLuhan

I’ve never like Marshall McLuhan‘s saying that “the medium is the message.” I’ve always thought that it sounded stupid, pretentious, and an all around self-satisfied attempt of sound avant-garde. The medium is not the message. The f**king message is the message. Geez…

Then one day, I was talking with Marianne Ackerman about blogs and stuff, and I caught myself saying that McLuhan was wrong, that the medium wasn’t the message, but rather the message is the medium.

What did I mean by that? I’m not quite sure. I was on my 3rd beer, but I’m sure that I has some point, and I suspect that it has something to do with how content is adapted to a medium, but not dictated by it. In other words, the message exists independently of the medium and doesn’t ever change; only the messenger does.