The annual Edelman Trust Barometer is out, and tech journalist Tom Foreski did some digging into the findings. As Tom points out, the news isn’t good for PR agencies, “social media experts,” citizen journalists, or media companies of any kind: Trust in information from friends and peers, “people like me,” dropped by 20 points, from [...]
Imagine what the world of advertising or public relations would be like if TV disappeared tomorrow… You see, both of these industries (along with marketing and branding) use every medium available to them to get their message across. Well, the internet is just another medium. But while it’s just another medium, it’s also distinct from [...]
Even though the content market has been completely saturated, that’s not what’s killing mainstream media outlets. No, Google, Craigslist, and Amazon are killing mainstream media. Google took away their readers, Craigslist took away their classifieds, and Amazon took away their advertisers. This is what Tom Foremki is getting at when he says: Silicon Valley has [...]
Whatever “it” is, Monty Python seems to have it by the short hairs. I came across this on Johnnie Moore’s blog (who found it on Geoff Jones’ blog). First, the strategy it is exemplar of an established media brand rolling with a fury of punches it can’t deflect. Second, the content is perfectly formated for [...]
