CPM

Cloudvertising: Microsoft vs Google

June 23, 2009 · 2 comments

It looks like Microsoft’s (MSFT) re-entry into search with the launch Bing.com might have less to do with taking on Google (GOOG) as a search engine, and more to do with entering more uncharted waters: cloudvertisingg. Of course, this would still be putting them in direct competition with GOOG, but in more of a proactive [...]

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Third Dimensional Advertising and Social Media

February 23, 2009 · 0 comments

From Facebook to Twitter, everyone is scrambling to find a reliable way to monetize social media. What’s crazy is that the conventional online advertising models we’re trying to apply to social media don’t even work that well for the conventional web. Conventional online ad models are hangovers from the offline world, and the only reason [...]

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