cloudvertising

Last night was a special summer edition of Third Tuesday Montreal. There were three presentations, in the style of Pecha Kucha (20 slides, 20 second each, for a total of 6min 40sec) and I had the pleasure of opening for Julien Smith and Sylvain Grand’Maison. The title of my presentation was Cloudvertising: Social Media and [...]

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I’m starting to wonder whether publishers might end up in competition with their own advertisers. Looking at the 22 reasons people go online, it’s not hard to see why publishers can’t sell their ad space the way they used to. People go online primarily to learn, have fun, and socialize, and the web gives them [...]

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It looks like Microsoft’s (MSFT) re-entry into search with the launch Bing.com might have less to do with taking on Google (GOOG) as a search engine, and more to do with entering more uncharted waters: cloudvertisingg. Of course, this would still be putting them in direct competition with GOOG, but in more of a proactive [...]

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