You know what my father used to say? “Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons, and eventually they hit you in the face.” – Roger Sterling Dealing with clients really is like dating. It’s so easy to get overly involved with them and [...]
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To be trusted is a greater compliment than being loved. –George MacDonald Have you ever wondered how far your the trust of your personal brand goes? Or how many degrees of separation it can transcend? Imagine that you’re pretty good at what you do and that you’ve even made a bit of a name for [...]
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How well do you know your client’s brand? How well do you know what it means for the average consumer? How well are able to relate to those consumers? And help them relate to your client’s brand? The other day, I was listening to an episode of The Age of Persuasion called Big and Small. [...]
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Here’s a clip from the Stanford Technology Ventures Program of Guy Kawasaki explaining why he thinks that it’s a better idea to ask a woman, not a man, for their input and/or advise on a business model or idea. It’s an interesting way of looking of things, but I think if overlooks how an aggressive [...]
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So here’s a tactic that social media probably can’t do anything about: scent marketing. This is a clip from WatchMojo.com, the company with whcih I got my start as a video blogger. Something interesting that the interviewee points out is that “most of the research suggests that [scent] doesn’t change your mood; but it can [...]
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When I was in the military, there was a lot of emphasis put on leadership. Now that I’m in the world of business, there’s a lot of emphasis put on management. Well, I’ve been thinking a lot, lately, about the difference between the two, and this is what I have to say. iPhone Version
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