If a picture is worth a thousand words, then they’re really important in advertising, wouldn’t you say? But you can’t take pictures with you, can you? But slogans… A slogan says so much with so little. It’s the brand’s memo to the record, and that’s a big deal, wouldn’t you say? I also think we [...]
This past weekend was Podcamp Montreal 2009 where I delivered a session called Sex, Trust, & Transparency: What Would Donald Draper Blog? I set out to explore social media, personal branding, and what bloggers and podcasters could learn from Mad Men protagonist, Donald Draper. The audience was great, contributed so much input, and together, we [...]
I’ve been thinking about how marketing, advertising, and PR all play distinct roles, and how they come together to complement one another. This is what I’ve come up with so far. Marketing is about filling a demand by developing a product or service. Branding is about giving that product or service a life and story [...]
So here’s a tactic that social media probably can’t do anything about: scent marketing. This is a clip from WatchMojo.com, the company with whcih I got my start as a video blogger. Something interesting that the interviewee points out is that “most of the research suggests that [scent] doesn’t change your mood; but it can [...]
