Having a client really is like dating. You both enter into a relationship with all kinds of baggage. You both have histories. You both have expectations based on past experiencse, and sometimes you even have trust issues. Sometimes, one of you has really high expectations because of past relationships, and when that happens, it helps [...]
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You know what my father used to say? “Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons, and eventually they hit you in the face.” – Roger Sterling Dealing with clients really is like dating. It’s so easy to get overly involved with them and [...]
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How well do you know your client’s brand? How well do you know what it means for the average consumer? How well are able to relate to those consumers? And help them relate to your client’s brand? The other day, I was listening to an episode of The Age of Persuasion called Big and Small. [...]
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It’s a question that I’ve tweeted. Because aside from the obvious, Donald Draper is an stand-up ad-man. He is honest with his clients and always puts their needs first. Now, imagine you have to choose between two clients to sign. Suppose there’s a conflict of interest. Let’s call them Eddy and Jack. You met Eddy [...]
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