While I was down at Affiliate Summit West 2009 the other week, I attended a session about offline affiliate marketing. The speaker was Jonathan Treiber, the CEO of RevTrax, a company that specializes in offline affiliate marketing.

After his session, Jonathan was nice enough to give me a few minutes to talk about offline affiliate marketing and how it works. What I think is interesting about the model is that it affords brick & mortar retailers to take advantage of a performance-based advertising model, as well as the measurable results of online campaigns.

And if you’re interested to learn more about what offline affiliate marketing will mean for online affiliate marketers, affiliate networks, and ecommerce merchants, you can check out this other interview I cut with Jonathan.

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The contest/giveaway I held a little while back just goes to show that everyone can be a winner… thanks to a little help from Akoha, that is…

If you haven’t heard of Akoha, they are a web-based game with reality based play. They were also at the Techcrunch 50, have been nominated for a Crunchie, and will be presenting at the Ted conference.

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My time in Vegas thus far put into a few words: So far, so not-so-bad…

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I’m in Vegas for Affiliate Summit West 2009. I’ll be covering the event for Revenews.com.

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