I used to work with this biz dev guy who was a negotiation genius. He also used to say how his ability to understand the other guy’s position was both his biggest strength and his biggest weakness. On the one hand, he could anticipate where the other guy was coming from, and craft his pitch [...]
I’ve been thinking about how marketing, advertising, and PR all play distinct roles, and how they come together to complement one another. This is what I’ve come up with so far. Marketing is about filling a demand by developing a product or service. Branding is about giving that product or service a life and story [...]
It’s been a busy week in the world of newspapers. While publishers continue to watch their revenue streams dry up, entrepreneur Steve Brill, former Wall Street Journal publisher Gordon Crovitz and cable guy-turned-investor Leo Hindery, Jr. think they have the answer: an online paid-content model. In any case, both these events have generated a considerable [...]
