ad revenues

Saving Newspapers with Mobile – Interview with @davecoleman

March 2, 2010 · 2 comments

The session I gave at Podcamp Toronto 2010 was titled Saving Newspapers Using Search & Social. It was all about how newspapers could use a blend of SEO, social media, and mobile apps to increase their audience and offer more diversified and targeted ad buys. Some of the audience seemed to thinks that I was [...]

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Realtime Targeting in The Stream

May 20, 2009 · 1 comment

Disclosure: this post is the bastard child of a comment on the Nieman Journalism Lab and Nicholas Carr’s Realtime Chronicles. Maybe the problem with the publishing industry (and its plummeting ad revenues) is that everyone is still thinking in terms of “advertising” instead of “marketing.” I mean, “advertising” is what happened when we were blind, [...]

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How to Save a Local Newspaper

March 19, 2009 · 2 comments

When Tom Foremski (a former Financial Times journalist) had some ideas on how newspapers can reinvent themselves, he was trying to address both falling subscriptions and declining ad revenues. He suggested that newspapers needed original content worth paying subscription fees for, and should develop a hyper-local focus to get that content: Newspapers should own their [...]

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