Speaker

Credit: Eva Blue

Credit: Eva Blue

In addition to vlogging and blogging about how online media is changing the world of business, CT Moore also speaks to groups about how they can leverage digital media to reach their business goals. He has presented to companies as large as Nokia, at high level industry conferences, and to groups as informal as PodCamp audiences.

An example of his presentation style can be seen at the top-right corner of this page.

CT Moore is available to speak on any of the topics outlined below, and is open to developing custom presentations for private groups. For more information on booking, please use the contact form.

Upcoming Appearances

  • PodCamp Montreal, Search & Social for Online Publishers (Sept, 2010)
  • Ometz Training Workshop, Social Media Marketing (Oct, 2010)

Past Appearances

  • WordCamp Montreal, Optimizing WordPress for Search & Social (Aug, 2010)
  • Ometz Training Workshop, Social Media Marketing (Jun, 2010)
  • SES Toronto, Search & Social for Online Publishers (Jun, 2010).
  • PodCamp Toronto, Saving Newspapers with Search & Social (Feb, 2010).
  • SMB Montreal, Social Media for Small Businesses (Feb, 2010).
  • Ometz Careers in IT, Digital PR & Marketing (Oct, 2009).
  • SMX East 2009 Theatre, SEM & Your Affiliate Program (Oct, 2009).
  • PodCamp Montreal 2009, Sex, Trust, & Transparency: What Would Donald Draper Blog (video). (Sept, 2009).
  • Third Tuesday Montreal, Cloudvertising: How Digital Advertising Will Evolve (video), (July, 2009).
  • WordCamp Montreal 2009, WP-MU 101: How to Install & Avoid Common Mistakes, (July, 2009).
  • PodCamp Toronto 2009, Monetizing Blogs & Communities: Ethics and Strategies (video), (Feb, 2009).
  • Nokia Open Lab 2008, Join & Collaborate: Applying Social Media & the Mobile Web in a Business Setting (video), (Sept, 2008).

Speaking Topics & Themes

Corporate Social Media: Interactive Strategy for Modern Businesses
The rise of social media has changed corporate communications – from PR to marketing. Brands now have less control over “the message” and must share the media with consumers and competitors alike.

In this session, I explore how social media has changed the media and business landscapes. I also illustrate how brands can leverage these new channels in a way that supports their unique business goals.

  • Online Reputation Management: social media offers incredible potential to manage your brand’s reputation – online and off.
  • Defining Goals: learn how to build a social media strategy that is defined by your pre-existing business goals.
  • Social Media Audit: identify social media channels that are appropriate for your business model, and locate where the competition and your target market are online.
  • Social Media Policies: develop social policies that are in-line with your brand, support your business goals, and are appropriate for the channels you intend to engage.

Online Reputation Management: Using Search & Social Media to Manage Your Brand
In today’s world, your ability to manage your brand’s reputation lives or dies by the first page of search engine results. By optimizing your brand for blended search results you can (1) capture more of the real-estate in the search results, and (2) make your own results more engaging for users.

In this talk, I explain how blended search works, and how your brand can devise a content strategy that will help it reach its reputation management goals. Topic include:

  • Blended Search Basics: how Google determines what media is included in its blended search results.
  • News Results for SEO: ranking for news search without receiving mainstream media coverage.
  • Blogging for SEO: blogs are an incredibly SEO-friendly publishing platform, and your brand can leverage them in its SEO and reputation management efforts.
  • Social Media for SEO: a strong social media presence can help your brand gain addition positions in search engine results and better control its online reputation.
  • Multi-Media SEO: online video and images offer additional opportunities to rank on terms related to your brand, products, and services.

Cloudvertising: The Future of Digital Advertising
Through their social media activity, users are providing more data about themselves than any amount of demographic analysis ever could. By integrating social media into their strategy, publishers can access this data and use it to bolster their revenues by diversifying their ad offers and offering advertisers media buys with a better ROI. In this talk, I will take you through the process of engaging users through search and social media, and then using that data to build a more diversified revenue model and more targeted ad offers.