About Diversifying Your Online Ad Budget

January 15, 2010

About a month ago, I wrote a piece on Revenews.com about diversifying your online ad budget. Well, a few weeks later, Wade Sisson invited me to discuss online ad budget diversification on Affiliate Marketing Insider on WebMaterRadio.FM.
The episode is called Savvy Advertising Budget Planning got 2010, and we chatted about social media ad networks, as [...]

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Community Space

January 12, 2010

Let me tell you a story: Recently, a friend of mine told me how he needed help moving a sofa. There was someone who he knew online, and their relationship had spilled over into the real world because they lived nearby one another. But he couldn’t muster the nerve to ask for a hand because [...]

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Negative Keywords: How Not to Bid on PPC

December 2, 2009

Meet Ken Jurina, the CEO of Epiar. I met him in Vegas, at Pubcon 2009, and interviewed him for the NVI blog. I also got to hang out with him a bit the night before this was shot. Ken is truly a fun loving guy, and I think we all had a good time.
While most [...]

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Thanks Giving Turkey 5×5

November 26, 2009

Happy Thanks Giving America! I shot this over a month ago because I’m Canadian, and we celebrate Thanks Giving a month earlier because it’s f**king cold up here and the harvest comes a lot sooner. It’s a 5×5 vignette of us trying to figure out what to do with a raw Thanks Giving turkey.

You know, [...]

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What Murdoch & Newspaper Can Learn from an SEO

November 23, 2009

A couple of weeks ago, Rupert Murdoch announced that Newscorp is likely to make its content unfindable to users on Google when it launches its paid content strategy. To me, Murdoch’s decision sounds like stubborn chauvinism. I mean, NewsCorp isn’t the only name in news, and I think in the midst of so many Google [...]

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Matt Cutts, Hair Cuts, and Web Spam

November 23, 2009

I’ve been in SEM in some form or another for about 5 years now, and there’s always been this guy how SEM peeps have a love-hate relationship with. His name is Matt Cutts, and he’s the head of Google’s Webspam Team.
You see, SEMs love him because he drops subtle hints on how Google might indexing [...]

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