There’s no such thing as a fair fight. That’s just the truth. No matter what the circumstances, no matter what rules have been agreed on, someone is gonna be stronger, someone is gonna be faster, someone is going to be tougher, someone is gonna have a weight advantage, and someone is gonna want it more. Someone is just gonna have an edge…

"I wanted to destroy something beautiful..."
“I wanted to destroy something beautiful…”

It’s the same thing in business. If you’re a start-up, you live, eat, and breath your business. You’re gonna hit below the belt, and do whatever you have to get an edge over the incumbents. And if you’re one of those incumbents, you’re gonna have access to resources that the little guys won’t, and you’re probably gonna step on their throats or do whatever it is you have to keep them from taking a slice of your pie. That’s just the way it is…

So at the end of the day, the only questions you have to ask yourself is “What kind of winner do I want to be?”

About CT Moore

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Hi, I'm CT Moore (@<a href="http://twitter.com/gypsybandito">gypsybandito</a>) and this is my personal blog, a place where my thoughts go to wander. I'm a recovering agency hack who now manages <a href="http://socialed.ca/seo/">SEO</a>, <a href="http://socialed.ca/social/">social media</a>, and <a href="http://socialed.ca/content-marketing/">content marketing</a> campaigns through my consultancy <a href="http://socialed.ca/">Socialed Inc</a>. Sometimes I speak at conferences, too, but you can check me out on <a href="http://ca.linkedin.com/in/ctmoore">LinkedIn</a> if you really wanna know <i>that</i> much more about me. And if you have any questions, please feel free to leave a comment or drop me a line. I love it when strangers come a callin' ;-)

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