Today’s quote has been abstracted completely out of context. It comes from Ben Willis while guest blogging forMarketing Pilgrim with a post called Business is NOT About Relationships. The Ontology of Social Media:
Apple is NOT the iPod. Apple is NOT hipsters. Apple IS style, modernity, reliability, and creativity. This is the experience, and therefore the relationship, that Apple Customers have with Apple Products.
Microsoft is NOT Windows. Microsoft is NOT corporate technologists. Microsoft IS unreliable, non-innovative, easy to use, and easy to break. This is the experience, and therefore the relationship, that Microsoft Customers have with Microsoft Products.