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HipMojo #19: Tech Companies in 2011, Louis CK, SOPA, and Big Brother

CT Moore — Wed, 21 Dec 2011 19:38:02 +0000

Louis CK

So here’s episode 19 of the HipMojo show. In this edition, we look at some of the biggest wave making tech companies in 2011, how mainstream entertainers are using the web to break off on their own, what SOPA means to users, and how Big Brother is being privatize.

Most Important Tech Companies in 2011

In the first instalment, we discuss which companies were the “most important” in 2011. We openly invited nominations from viewers, but some of the companies we mentioned were:

YouTube
Facebook
Google
Apple
Twitter
Groupon
and a few more…

Louis CK Goes Direct to Consumers

In this second instalment, we examine Louis CK’s latest comedy special, which was made available online directly to users for only $5. Some of the angles we consider is how (1) he was already big enough to pull it off, and (2) being the first to do it makes it a bigger, more successful initiative than it might otherwise be.

Lightning Round: Tech Blogs, SOPA, and Big Brother

In this last segment we enter the lightning round and answer email of the week. The questions we address include:

The value of Tech Blogs
What SOPA means for the average user
and how Big Brother is getting privatized

Then in the email of the week, we talk about how technology is disrupting the Madison Avenue and the ad industry.

HipMojo #18 – Greed, Paid Content, and Will Ferrell

CT Moore — Sat, 10 Dec 2011 18:59:10 +0000

Will Ferrell in Davenport

It’s been a while since I’ve updated, so I thought I’d post the latest episode of the HipMojo show. I haven’t posted an episode here since August when I posted show #3, and it’s interesting to see how the show has evolved.

In any case, I digress. Let’s get down to the show itself…

How Investors Reward Greed Instead of Risk

In the first segment, we discuss whether “greed is good.” Specifically, we’re talking about how the web seems to reward bad behaviour. Just look at how the 4 big web IPOs of the year:

LinkedIn IPOd at $84/share and dropped to $74/share
Demand Media IPOd at $22/share and has dropped to $7/share
Groupon IPOd at at $26/share and dropped to $21/share
and Pandora at $17/share and dropped to $11/share

Newspapers Still Experimenting with Pay Models

In the second instalment of episode 18, we turn to newspapers and how they’re still trying to charge for content. Specifically, we address how Sun Media is rolling out a metered pay plan.

Personally, I think that you need to offer something really unique/special to charge for it, and Ash chimes in to point out how the Wall Street Journal and New York Times have gotten away with paid content because they do just that.

Paid Distribution, Facebook Memology, Will Ferrell, and Gowalla

In this final segment of episode 18, we enter the lighting round and then turn to the email of the week. During the lightning round, we discuss:

Paid Distribution
Why Will Ferrell is doing ads for Old Milwaukee
How Facebook Memology is a PR response to Google Zeitgeist
and Gowalla selling out to Facebook

Then we turn to the email of the week, Ash chimes in on whether we’ll see more or less web IPOs over the coming year.

HipMojo Episode 3 – comScore/YouTube Deal & HP Exits PC Market

CT Moore — Thu, 25 Aug 2011 17:15:19 +0000

This is the third instalment of the new video show format that Ashkan and I have been experimenting with. In this episode we discuss:

the YouTube/comScore deal
HP exiting the PC market
whether AOL should go private
Ashton Kutcher’s failure to disclose
Ooyala snagging an ESPN deal
and how social users aren’t that social, after all

What YouTube/comScore Deal Means for Marketers

In this first clip, Ash and I turn our attention to the new partnership between YouTube and comScore, and how comScore will now be providing engagement metrics on individual YouTube channels. Specifically, we address the opportunity, here, for both marketers and content producers. I touched upon YouTube’s value as a marketing tool from both a search engine and branding standpoint, and Ash discusses it’s potential for content creators. We also discussed how 58% of YouTube views in July were generated by only two channels: Vevo & Warner Bros.

HP Gives Up on PCs

In this second instalment, we move on discuss HP’s recent decision to drop their tablet and exit the PC market altogether. While I talk about the implications for their brand, Ash explores the rationale (numbers) behind this decision and questions it’s execution.

Lightning Round: AOL, Ashton Kutcher, Ooyala, & Anti-Social Users

In this last clip, we quickly touch on four topics:

Is AOL a candidate for private equity?
Did Ashton Kutcher act unethically when he wrote for Details magazine?
Did Disney/ESPN make the write move by outsourcing to Ooyala? (I think so).
And are social media users really that social?

HipMojo: Episode 2 – Recession and Media Companies

CT Moore — Sun, 21 Aug 2011 16:08:20 +0000

Credit: Katrina Tuliao

Here is the second episode of HipMojo, the new video show format that me and Ashkan are trying out. I’m still a little rusty in front of the camera, but I’m starting to work that out.

Marketing in a Recession

In the first instalment, we discuss how a potential/pending recession will affect how marketers’ budgets. I talk about how CEOs/CMOs are likely to change their marketing spending, and Ash talks about how it’s likely to hit online video advertising.

Social Media & Online Video in a Recession

In the second instalment, we turn our attention to Silicon Valley undertakers and the kind of businesses they’re likely to dismantle in a recession. On the social media front, I make a distinction between revenue- and technologically-driven social networks, and how a recession is likely to impact their respective chances of survival. Ash then shares his thoughts on how a recession might affect online video firms, whether they’re into content production, content distribution, content management, analytics, or advertising.

Groupon, AOL, and HuffPo

In this final clip, we do what Ash has termed the “lighting round,” sharing our respective thoughts on:

whether AOL’s investors are really losing patience
the trouble Groupon is having with cash flow
and the backlash that HuffPo is facing for panhandling for a logo design

New Vlog: HipMojo – Episode 1

CT Moore — Thu, 11 Aug 2011 14:42:00 +0000

It’s been a while since I’ve done any video blogging, and even longer since I’ve put myself in front of the camera. I actually got my start with video blogging back in 2006 hosting videos for WatchMojo, and only later moved on to doing it myself on this blog.

Well, recently, Ashkan, the Pres. of WatchMojo.com (who also contributes to TechCrunch, GigaOm, and a few other big sites) asked if I’d be interested in shooting a pilot show on the tech industry, and since I have some more free time now, I figured “why not?” So here’s a couple clips from the installment of what might turn into a weekly show called HipMojo (named after Ash’s tech industry blog).

As I mentioned, it’s been a while since I’ve been in front of the camera, so I’m a bit rusty and awkward, but I’d appreciate any comments or feedback you might have on the format or content. I also hope that you enjoy…

HipMojo Episode #1A – CEO Bloggers

In this clip, we talk about CEOs that blog and how it can affect their business. This one was interesting because Ash falls into this category, and has some first-hand experience with how being a CEO blogger can affect your business — both positively and negatively.

HipMojo Episode #1B – VC Impact on CEOs

In this second installment of our pilot, we discuss how venture capital can affect a company’s culture and brand, and how its CEO makes decision. Specifically, we touch upon the recent fiasco with AirBNB.

Four Questions with James Whatley

CT Moore — Tue, 27 Jul 2010 18:25:08 +0000

In another life, I did this project called Four Questions (YouTube link, site now down) that entailed a slew of video interviews with all kinds of interesting folks that I met. Well, I met James Whatley in Helsinki in 2008, and tried to interview him them, but my camera died.

But last week, I got a second chance to interview James during the Nokia N97minitour. We chatted about life, growing up, heroes, love, and regrets. Here’s what James had to say…

iPhone Version

Hub & Spoke Social Media

CT Moore — Sat, 13 Mar 2010 21:58:40 +0000

Disclosure: NVI is currently working with FlightCentre.ca, and although I am not involved in the project, I am an NVI employee.

This is the second half of my interview with Gregg Tilston from Podcamp Toronto 2010. Gregg is the man in charge of SEO & Social Media at FlightCentre.ca, and in this clip, he discusses how FlightCentre.ca is using social media to generate traffic in a way that’s similar to how the airline industry uses the hub & spoke system to manage airline traffic. Basically, their blog is their social media hub, and all their offisite social media profiles (such as Twitter and YouTube) are the social media spokes that filter traffic back to the blog.

iPhone Version

Interview with Chris Hill, CEO of FundScrip

CT Moore — Wed, 03 Feb 2010 15:00:57 +0000

This is an interview with Chris Hill, the President and CEO of FundScrip, a company that helps non-profits raise money by obeying the 13th Law of Power: When Asking for Help, Appeal to People’s Self-Interest, Never to their Mercy or Gratitude. Basically, FundScrip helps these non-profits raise money by selling gift cards — instead of just asking for hand-outs.

Chris and I actually met a couple years ago at a job interview. He interviewed me. Our paths crossed again last year in Vegas when we were both working for other people. We had a lot of fun that night, and a lot of video was shot that night, but I’m sure it wouldn’t be doing either one of us any favors by posting it online. Besides, what happens in Vegas in supposed to stay there, not online…

iPhone Version

Matt Cutts, Hair Cuts, and Web Spam

CT Moore — Mon, 23 Nov 2009 14:45:17 +0000

I’ve been in SEM in some form or another for about 5 years now, and there’s always been this guy how SEM peeps have a love-hate relationship with. His name is Matt Cutts, and he’s the head of Google’s Webspam Team.

You see, SEMs love him because he drops subtle hints on how Google might indexing content, but they hate him because it’s his personal mission to make sure that people don’t rank for anything they are not absolutely relevant for. The trouble for us SEMs is that we set out to become the most relevant result by using search engines to first convincing the consumer that we’re the most relevant.

It’s all terribly circular, but sometimes life is illogical that way ;)

Anyway, I recently got to meet Matt for a few minutes at Pubcon 2009. I was vlogging the event for NVI, I happen to stumble on Matt, he was super chill, and so I talked him into a quick interview. In this first half, Matt tells us the story of how he got his new haircut.

In this second half of our chat, Matt gets down to business. He discusses what spammers are up to these days, and how their exploiting open-source platforms like WordPress and Drupal to spam the web with dodgy content. He also offers some advice on how to prevent spammers from hacking your site.

Mitch Joel on Six Pixels of Separation

CT Moore — Tue, 17 Nov 2009 15:30:08 +0000

This is an interview I shot with Mitch back in September while I was at Podcamp Montreal. We discussed his recent book, Six Pixels of Separation, and how in it, he explores how social media has really changed the way business is done.

Incidentally, Mitch is also giving away a few freebies to anyone who buys the book by Friday, November 20th. One is an exclusive ebook that Mitch is putting together, and the other is a personal branding audio workbook that has only ever been available at at events like The Power Within.

iPhone Version