Social Media

Tribe, Trusted, and True

February 3, 2010 · 2 comments

The annual Edelman Trust Barometer is out, and tech journalist Tom Foreski did some digging into the findings. As Tom points out, the news isn’t good for PR agencies, “social media experts,” citizen journalists, or media companies of any kind: Trust in information from friends and peers, “people like me,” dropped by 20 points, from [...]

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Calling in the Chips

January 28, 2010 · 2 comments

The really great thing about online communities is that they let us connect with like-minded people along the lines of share common interests. But what good are those connections if you can’t ever leverage them? After all, like the old saying goes: “It’s not what you know, it’s who you know.” But how do you [...]

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About a month ago, I wrote a piece on Revenews.com about diversifying your online ad budget. Well, a few weeks later, Wade Sisson invited me to discuss online ad budget diversification on Affiliate Marketing Insider on WebMaterRadio.FM. The episode is called Savvy Advertising Budget Planning got 2010, and we chatted about social media ad networks, [...]

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Community Space

January 12, 2010 · 1 comment

Let me tell you a story: Recently, a friend of mine told me how he needed help moving a sofa. There was someone who he knew online, and their relationship had spilled over into the real world because they lived nearby one another. But he couldn’t muster the nerve to ask for a hand because [...]

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I’ve known Julien for a while. I wouldn’t say we are best buddies, but the first time we got drunk together was back in 2007 (I think), and he recently showed up at one of my botched “get togethers.” Anyway, as every blogger and their dog know, Julien recently co-authored a book with Chris Brogan [...]

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Imagine what the world of advertising or public relations would be like if TV disappeared tomorrow… You see, both of these industries (along with marketing and branding) use every medium available to them to get their message across. Well, the internet is just another medium. But while it’s just another medium, it’s also distinct from [...]

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I just got back from SMX East 2009. It was a helluva trip. I got to meet a lot of new people, and I got to see a lot of old friends. One of the new people I met was Tamar Weinberg. In addition to being just an overall internet bad-ass, Tamar also wrote a [...]

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Meet Agustin Vazquez-Levi. I work with him at NVI. We’re both down at SMX East 2009 in NYC this week, and he’s on a panel called Analytics for Social Media. I thought I’d ask him what he thinks about quantifying social media. iPhone Version

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