Here’s an interview someone who has one of the coolest job titles I’ve ever heard: Analytics Evangelist, Google. His name is Avinash Kaushik and he’s also the author of the book Web Analytics: An Hour A Day, as well as the blog Occam’s Razor. I had the honor of meeting Avinash at the most recent [...]
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Although I’m no longer working for them, SearchAnyway.com has invited back to their blog. I’m stoked about continuing to share my thoughts on search engine marketing. In any case, here’s my first comeback post: Incentivized Traffic is Fraud.
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I’ve been busy and a bit under the weather the last few days, so here’s something I originally posted on the SearchAnyway blog to keep you tied over until I catch up on my work and health. It’s called Search Engine Marketing Explained, and pretty much sums up what I do to put food on [...]
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Here’s a clip I came across from SEO Book. It’s about the confluence and symbiotic nature of PR and search engine marketing. It’s a bit on the long side, but Aaron Wall’s expertise makes it worth it. Something that Aaron underscores in the first couple minutes is that, unlike marketing, PR looks organic. Basically, what [...]
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As a search engine marketer for SearchAnyway, I care about traffic. So I made this video for the SearchAnyway Blog last week. I hope it ties you over until I get to a camera later tonight. download mp4
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Google has become the leviathan that it has because it was first in figuring out the algorithm that could serve up the most relevant search results given the technology of the time. Obviously, the most relevant results possible have to do with exactly what the user happens to have in mind at any given time, [...]
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I’ve always thought that the issue of click fraud in the PPC advertising industry was a little over hyped. The media loves to play on anything sensation that causes FUD (fear, uncertainty, and doubt) because it gets people talking about the original story, and middle men who sell their own related products and services get [...]
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