When speaking with a journalist, choose your words carefully. – Walker Lamond When you’re building a brand, you have to get your story straight. You have to lay it all out in advance, and stick to it. Because every time you run an ad or PR campaign, you’re going to be telling that story, so it needs [...]
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Convincing clients of the benefits of blogging can be tough enough, but something I’ve always found even more challenging once I’ve sold them on blogging, is getting them to do it properly. A particular incident that comes up time and time again is the competition. Basically, if you’re going to demonstrate just how much in-the-know [...]
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UPDATE: Since posting this, I’ve received a number of emails that convinced me to edit the post considerably. In light of those edits, I deleted some comments because they didn’t really apply to the edited text. I made a mistake the first time around, and hope you’ll understand that I’ve tried to retroactively amend the [...]
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So it’s been a while since I’ve regularly vlogged my mouth off about tech, web 2.0, and how it’s changing marketing, PR, and all those other things that my peers friends despise me for doing for a living. In fact, it often seems like this has become a place where I have fun with video, [...]
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I’m too sick to blog today, so I’ve been doing some scraping because apparently it’s really important that I update regularly because if I don’t, all my readers viewers will move on to the next new media marketing blog even if that blogger is a talentless hack next to me because we’re the internet generation, [...]
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