The session I gave at Podcamp Toronto 2010 was titled Saving Newspapers Using Search & Social. It was all about how newspapers could use a blend of SEO, social media, and mobile apps to increase their audience and offer more diversified and targeted ad buys. Some of the audience seemed to thinks that I was [...]
It’s not what you know. It’s who you know.
– Saying
p>It’s easy to get excited about the mobile web. After all, it’s supposed to change everything.
If you listen to people like me, the mobile web is going to be Web 3.0. It’s going to merge the internet with the real world. It’s going to completely change [...]
This is a clip of Nokia’s Brett Murray (from their Technology Inside Promotions Team) talking about Indoor Positioning, which is a technology that picks up where GPS lets off: indoors. It can be used to both better target mobile users with relevant advertising, as well as help those users figure out where they are within [...]
When Tom Foremski (a former Financial Times journalist) had some ideas on how newspapers can reinvent themselves, he was trying to address both falling subscriptions and declining ad revenues. He suggested that newspapers needed original content worth paying subscription fees for, and should develop a hyper-local focus to get that content:
Newspapers should own [...]
So Mike Maddaloni tells me that it’s been six whole months since Nokia brough a rag-tag bunch of geeks (including me) in Helsinki by Nokia for Nokia Open Lab 2008. Toward the end, I remember someone saying that if only we had had another couple days, we could’ve mapped-out Nokia’s entire strategy for the next [...]
A few months back, I was thinking about how mobile communities would bridge the divide between physical spaces and digital networks. Coming from a humble video bloggers such as myself, that kind of preaching might have come off as, well, a little preachy. So recently, I elaborated on the thought:
Through technologies such as GPS, NFC, [...]
Something that digital marketers are having to address more and more is mobile marketing. And it’s more than just SMS ads. It’s also location-based service, near fields communication, and the mobile web.
This is why 2 of Business Week’s 25 Most Influential People on the Web made the cut for their activities in the mobile marketplace. [...]
