Marketing

Cloudvertising at Third Tuesday

July 22, 2009 · 1 comment

Last night was a special summer edition of Third Tuesday Montreal. There were three presentations, in the style of Pecha Kucha (20 slides, 20 second each, for a total of 6min 40sec) and I had the pleasure of opening for Julien Smith and Sylvain Grand’Maison. The title of my presentation was Cloudvertising: Social Media and [...]

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Are Advertisers Competing with Publishers?

July 21, 2009 · 0 comments

I’m starting to wonder whether publishers might end up in competition with their own advertisers. Looking at the 22 reasons people go online, it’s not hard to see why publishers can’t sell their ad space the way they used to. People go online primarily to learn, have fun, and socialize, and the web gives them [...]

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Scent Marketing

March 25, 2009 · 0 comments

So here’s a tactic that social media probably can’t do anything about: scent marketing. This is a clip from WatchMojo.com, the company with whcih I got my start as a video blogger. Something interesting that the interviewee points out is that “most of the research suggests that [scent] doesn’t change your mood; but it can [...]

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Crowd Source the Rainbow

March 4, 2009 · 0 comments

I’ve been pretty much ripping on the Skittles campaign, leaving very similar (and critical) comments on Creative Traction, Logic + Emotion, and Three Minds. My point of contention was that Skittle are a fast moving consumer good (FMCG), and the way I see it, if you market FMCGs, then your social media campaigns should do [...]

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Shoemoney Interview

February 15, 2009 · 0 comments

This is an interview with Jeremy (Shoemoney) Schoemaker. For those of you who don’t know who he is, he’s kinda the bad-boy blogger of affiliate marketing. He’s also well known for pulling in some serious bank off of Google Adwords. I’ve been reading Jeremy’s blog for years, and at Affiliate Summit 2009, I not only [...]

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5 Basic Rules of Online Video

February 9, 2009 · 1 comment

Placing video on product and landing pages can increase conversions by 49% and click through rates threefold. But when you then realize that 10 hours of content is uploaded to YouTube every minute, you start wondering how to get your own videos to stand out. Well, just as blogging is a completely different format to [...]

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Should Facebook Become an Uber-Affiliate?

February 3, 2009 · 1 comment

It seems that Facebook might finally have a monetization plan. According to the Telegraph, Facebook demonstrated its new instant polling system at the World Economic Forum in Davos: In an attempt to finally monetise the social networking site [...] will soon allow multinational companies to selectively target its members in order to research the appeal [...]

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Offline Affiliate Marketing

January 28, 2009 · 0 comments

While I was down at Affiliate Summit West 2009 the other week, I attended a session about offline affiliate marketing. The speaker was Jonathan Treiber, the CEO of RevTrax, a company that specializes in offline affiliate marketing. After his session, Jonathan was nice enough to give me a few minutes to talk about offline affiliate [...]

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