One of the most troubling things for me about watching newspapers go through what they’re going through is that none of it is really necessary. I mean, yeah, I’m really upset that so many of the watchdog’s of democracy are dying off, but I’m even more upset that there’s so much they can do save [...]
About a month ago, I wrote a piece on Revenews.com about diversifying your online ad budget. Well, a few weeks later, Wade Sisson invited me to discuss online ad budget diversification on Affiliate Marketing Insider on WebMaterRadio.FM. The episode is called Savvy Advertising Budget Planning got 2010, and we chatted about social media ad networks, [...]
Imagine what the world of advertising or public relations would be like if TV disappeared tomorrow… You see, both of these industries (along with marketing and branding) use every medium available to them to get their message across. Well, the internet is just another medium. But while it’s just another medium, it’s also distinct from [...]
Your neighbors be the ones who throw shit on your lawn, it’s like every single time we pop, they got annoyed,but we got ahead, and we got along.– De La Soul You know the thing about hating is that it’s a whole lot easier to find an imperfection than it is to bring something a [...]
Update: Apparenly I overestimated Walker Lamond’s abilities. You know the Book Deal Blog? You know, the blog that doesn’t just lead to a book deal on the same topic, but a book about the blog. Book blogs like Stuff White People Like and 1001 Rules for My Unborn Son. Now, did you ever consider that [...]
So last week, Mitch Joel was kind enough to hook me up with a signed, advance copy of his new book Six Pixels of Separation (affiliate link). I’m not done reading it yet, but so far, I’m impressed enough to blog about it. There are three reason I’m enjoying Six Pixels. First, it takes all [...]
How well do you know your client’s brand? How well do you know what it means for the average consumer? How well are able to relate to those consumers? And help them relate to your client’s brand? The other day, I was listening to an episode of The Age of Persuasion called Big and Small. [...]
I’ve been thinking about how marketing, advertising, and PR all play distinct roles, and how they come together to complement one another. This is what I’ve come up with so far. Marketing is about filling a demand by developing a product or service. Branding is about giving that product or service a life and story [...]
