An emerging concept in the fledgling world of publishing is “symbiotic editorial.” It’s a concept that’s about publishers taking greater control of ad revenues by proactively connecting their audience with offers that their audience actually cares about. It’s kind of like using readers to target advertisers, rather than letting advertisers snipe their audiences. Instead of [...]
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So they’re not all exclusively about journalism, but nonetheless, they all feature ideas, perspectives, and opinions that (I think) are all worth considering if you’re at all seriously interested in journalism or public relations. They’re in no particular order, and one of them I even found only today (I’m quick to commit in that way), [...]
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So it seems that Washington Governor, Chris Gregoire, has approved a 40% tax cut for that state’s newspapers to help them survive. This is coming from a state where one paper recently ran its last print edition and is now an online-only publication with a much small staff. But I can’t help but to think [...]
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Here’s a clip of Alan Rusbridger ( via Matthew Ingram), the Editor-in-Chief of The Guardian, one of the most prestigious newspapers in the English-speaking world. Some of the key take-aways: On Commentary: newspapers are up against huge and diverse sources of commentary. On the Journalist Model: journalists are less of the figures of authority, and [...]
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Well I woke up Sunday morning, with no way to hold my head that didn’t hurt. –Kris Kristofferson Saturday morning, I woke up feeling like two 3L towers of beer had fallen on my head — and for good reason. On my way to get a a greasy breakfast to help settle the mercury bouncing [...]
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