Fifth Estate

Saving Newspapers with Mobile – Interview with @davecoleman

March 2, 2010 · 2 comments

The session I gave at Podcamp Toronto 2010 was titled Saving Newspapers Using Search & Social. It was all about how newspapers could use a blend of SEO, social media, and mobile apps to increase their audience and offer more diversified and targeted ad buys. Some of the audience seemed to thinks that I was [...]

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Tribe, Trusted, and True

February 3, 2010 · 2 comments

The annual Edelman Trust Barometer is out, and tech journalist Tom Foreski did some digging into the findings. As Tom points out, the news isn’t good for PR agencies, “social media experts,” citizen journalists, or media companies of any kind: Trust in information from friends and peers, “people like me,” dropped by 20 points, from [...]

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What Murdoch & Newspaper Can Learn from an SEO

November 23, 2009 · 0 comments

A couple of weeks ago, Rupert Murdoch announced that Newscorp is likely to make its content unfindable to users on Google when it launches its paid content strategy. To me, Murdoch’s decision sounds like stubborn chauvinism. I mean, NewsCorp isn’t the only name in news, and I think in the midst of so many Google [...]

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Paid Authority

September 13, 2009 · 0 comments

Print publishing is seen as a lot more authoritative than blogs because of the investment put into it. With a blog, you just write and publish. With a piece of print, someone was hired to assign the story/beat to someone who was hired to write it, and when the writer files it, it’s then vetted [...]

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The Next Generation of Journalists

June 25, 2009 · 0 comments

If news outlets are having trouble adapting to the new digital landscape, Journalism schools aren’t. A new generation of J-school students are being primed to work within social news organizations rather than conventions news outlets. They’re being equipped with a mix of journalism and technical skills. As Time reports: A cadre of newly minted media [...]

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Process Journalism

June 20, 2009 · 2 comments

With the possible exception of things like box scores, race results, and stock market tabulations, there is no such thing as Objective Journalism. The phrase itself is a pompous contradiction in terms. – Hunter S. Thompson A lot of us are worried about the decline of the independent press. Amidst declining ad revenues, it seems [...]

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Why Newspapers Need Tech VC

June 11, 2009 · 2 comments

The transition from mere a newspaper to full-blown social news organizations (SNO) requires a significant investement in technological infrastructre. That’s not an easy bullet to bite when ad-revenues are falling and potential investors are increasingly wary of a fledgling industry. So perhaps print publishers should be looking at technology VCs, rather than the more conventional [...]

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The Media Entity

June 10, 2009 · 0 comments

It doesn’t really makes any sense to talk about the internet as a medium, and it never really did. What makes a lot more sense when you’re talking about “online media” is media entities. The internet is a distribution channel, not a medium. It’s more of a logistical model than anything else. The internet just [...]

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