The term is social media, not consumer media… Click To Play iPhone Version Get this video on
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Branding
David Chen over at Pronet Advertising has picked up on an Associate Press piece about how Google, the biggest advertising sucees story ever, does not advertise. Rather, as Chen notes: Although you can see Yahoo’s ads on TV and in movie theaters, Google doesn’t follow suit, instead relying on word of mouth, buzz marketing, and [...]
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That thing about Apple’s latest ad spot got me thinking… Click To Play Download MP4 Get this video on
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Here’s a little thought piece for you all before I get some sleep. It’s about where the term branding came from and what are the implications of prominently featuring your logo on your merchandise. Before you pass it off for pinko-commie propaganda, however, consider how one of the fastest growing (and logo-less) brand names in [...]
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For those of you who are interested in how marketers have moulded our consumer culture, I just wrote a pseudo-philosophical piece over on the SearchAnyway Blog. It’s called Entertainment Marketing: Not Boliao, and in it, I challenge some of the ideas that Mitch Joel has postulated. An excerpt: What’s really happening, however, is that the [...]
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Ever since I originally posted this image (below), something about hasn’t sit right with me. I mean, I think it’s a great visual aid, but I can’t shake the feeling that maybe it’s a bit off. In any case, I’ve given it some thought, and here are what I think are the respective functions of [...]
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A little while ago, Eric Herbert was a guest blogger over at Marketing Pilgrim and he wrote about 5 Ways Jesus Would Promote Himself in the 21st Century. It was a great piece of linkbait that focused exclusively on online marketing techniques. One of the tactics that Eric foresees the Messiah employing is viral video. [...]
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