From the category archives:

Branding

A Brief History of Social Media Marketing

November 6, 2009 · 1 comment

Imagine what the world of advertising or public relations would be like if TV disappeared tomorrow… You see, both of these industries (along with marketing and branding) use every medium available to them to get their message across.
Well, the internet is just another medium. But while it’s just another medium, it’s also distinct from other [...]

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Being Brand Aware

October 27, 2009 · 0 comments

When speaking with a journalist, choose your words carefully.
– Walker Lamond

When you’re building a brand, you have to get your story straight. You have to lay it all out in advance, and stick to it. Because every time you run an ad or PR campaign, you’re  going to be telling that story, so it needs be consistent.
This [...]

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What Would Donald Draper Blog?

September 21, 2009 · 4 comments

This past weekend was Podcamp Montreal 2009 where I delivered a session called Sex, Trust, & Transparency: What Would Donald Draper Blog?
I set out to explore social media, personal branding, and what bloggers and podcasters could learn from Mad Men protagonist, Donald Draper. The audience was great, contributed so much input, and together, we covered [...]

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Do the One Thing

August 14, 2009 · 2 comments

There’s a lot to be said for the appeal of one-stop-shops that offer fully integrated solutions. But there’s also a lot to be said for the power of niche.
Well, Steam Whistle beer has this saying: Do One Thing Really, Really Well.
If you think about it, doing one thing really, really well, is a huge part [...]

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A Marketing Story

July 28, 2009 · 3 comments

I’ve been thinking about how marketing, advertising, and PR all play distinct roles, and how they come together to complement one another. This is what I’ve come up with so far.
Marketing is about filling a demand by developing a product or service.
Branding is about giving that product or service a life and story of its [...]

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Quitter Bandito

May 2, 2009 · 0 comments

So I was in this contest to win a brand new Nissan Cube. The odds were pretty good (1 in 10), so I was feeling pretty confident, but then I got disqualified because I’m an absentminded ass.
Well, to add insult to injury, @jamiebandito turned my own camera on me (and @originaloflaura) and got me to [...]

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Branding vs Search

October 3, 2008 · 0 comments

So Chris Brogan just finished reading Branding is for Cattle, and he highlighted couple of points made by the author:
The first was that money spent on marketing should be money spent on shifting a buyer’s behavior closer towards buying. [...]
[and] marketing strategies that don’t include a heavy element of search won’t work well for us.
Search [...]

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