This is an ad for the Canadian Real Estate Association. It’s part of a campaign called How Realtors Help. I get what they are trying to do: tell you no matter who you are, they can help you buy or sell a home. What this ad tell me, though, is that I’m just another face, [...]
If a picture is worth a thousand words, then they’re really important in advertising, wouldn’t you say? But you can’t take pictures with you, can you? But slogans… A slogan says so much with so little. It’s the brand’s memo to the record, and that’s a big deal, wouldn’t you say? I also think we [...]
One of the most troubling things for me about watching newspapers go through what they’re going through is that none of it is really necessary. I mean, yeah, I’m really upset that so many of the watchdog’s of democracy are dying off, but I’m even more upset that there’s so much they can do save [...]
About a month ago, I wrote a piece on Revenews.com about diversifying your online ad budget. Well, a few weeks later, Wade Sisson invited me to discuss online ad budget diversification on Affiliate Marketing Insider on WebMaterRadio.FM. The episode is called Savvy Advertising Budget Planning got 2010, and we chatted about social media ad networks, [...]
Imagine what the world of advertising or public relations would be like if TV disappeared tomorrow… You see, both of these industries (along with marketing and branding) use every medium available to them to get their message across. Well, the internet is just another medium. But while it’s just another medium, it’s also distinct from [...]
So last week, Mitch Joel was kind enough to hook me up with a signed, advance copy of his new book Six Pixels of Separation (affiliate link). I’m not done reading it yet, but so far, I’m impressed enough to blog about it. There are three reason I’m enjoying Six Pixels. First, it takes all [...]
How well do you know your client’s brand? How well do you know what it means for the average consumer? How well are able to relate to those consumers? And help them relate to your client’s brand? The other day, I was listening to an episode of The Age of Persuasion called Big and Small. [...]
This is Hugh McGuire. Hugh founded Librivox, co-founded BookOven (which just came out of private alpha), and does all kinds of other new media things. The last time we chatted with Hugh, we talked business. This time, we’re getting a little more personal. This time, we’re getting to know the man behind the media. This [...]
