About a month ago, I wrote a piece on Revenews.com about diversifying your online ad budget. Well, a few weeks later, Wade Sisson invited me to discuss online ad budget diversification on Affiliate Marketing Insider on WebMaterRadio.FM.
The episode is called Savvy Advertising Budget Planning got 2010, and we chatted about social media ad networks, as [...]
Imagine what the world of advertising or public relations would be like if TV disappeared tomorrow… You see, both of these industries (along with marketing and branding) use every medium available to them to get their message across.
Well, the internet is just another medium. But while it’s just another medium, it’s also distinct from other [...]
So last week, Mitch Joel was kind enough to hook me up with a signed, advance copy of his new book Six Pixels of Separation (affiliate link). I’m not done reading it yet, but so far, I’m impressed enough to blog about it.
There are three reason I’m enjoying Six Pixels.
First, it takes all this new [...]
ow well do you know your client’s brand? How well do you know what it means for the average consumer? How well are able to relate to those consumers? And help them relate to your client’s brand?
The other day, I was listening to an episode of The Age of Persuasion called Big and Small. One [...]
This is Hugh McGuire. Hugh founded Librivox, co-founded BookOven (which just came out of private alpha), and does all kinds of other new media things.
The last time we chatted with Hugh, we talked business. This time, we’re getting a little more personal. This time, we’re getting to know the man behind the media. This time, [...]
It’s a question that I’ve tweeted. Because aside from the obvious, Donald Draper is an stand-up ad-man. He is honest with his clients and always puts their needs first.
Now, imagine you have to choose between two clients to sign. Suppose there’s a conflict of interest. Let’s call them Eddy and Jack.
You met Eddy first, through [...]
I’ve been thinking about how marketing, advertising, and PR all play distinct roles, and how they come together to complement one another. This is what I’ve come up with so far.
Marketing is about filling a demand by developing a product or service.
Branding is about giving that product or service a life and story of its [...]
