Comments on: A Marketing Story http://www.gypsybandito.com/a-marketing-story/ The wandering thoughts of a digital nomad... Sun, 14 Mar 2010 22:45:11 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: CT Moore http://www.gypsybandito.com/a-marketing-story/comment-page-1/#comment-18147 CT Moore Wed, 29 Jul 2009 18:43:26 +0000 http://www.gypsybandito.com/?p=1291#comment-18147 @Amanda C, Two things: (1) I guess that social media and the web have brought advertising, PR, branding, and marketing closer together because now they all interact through the same medium, just like how text, images, audio, and video all co-exist online, and the user is simultaneously consumer, producer, and publisher. There's increased integration. (2) I think the reason why so many consumers think lowly of the massive brands (with massive budgets) they regularly consume is because the brand's story is more about the brand, and less about the consumer. The stories tend to be more along the lines of "this is who we are" rather than "this is what we do for you." Anyway, good luck with usurping that marketing dept., but watch out for Facebook. I've heard countless anecdotes about how it works for a few product (i.e. user experiences), but backfires miserably for others. @Amanda C,
Two things:
(1) I guess that social media and the web have brought advertising, PR, branding, and marketing closer together because now they all interact through the same medium, just like how text, images, audio, and video all co-exist online, and the user is simultaneously consumer, producer, and publisher. There’s increased integration.

(2) I think the reason why so many consumers think lowly of the massive brands (with massive budgets) they regularly consume is because the brand’s story is more about the brand, and less about the consumer. The stories tend to be more along the lines of “this is who we are” rather than “this is what we do for you.”

Anyway, good luck with usurping that marketing dept., but watch out for Facebook. I’ve heard countless anecdotes about how it works for a few product (i.e. user experiences), but backfires miserably for others.

]]> By: Amanda C. http://www.gypsybandito.com/a-marketing-story/comment-page-1/#comment-18146 Amanda C. Wed, 29 Jul 2009 18:23:15 +0000 http://www.gypsybandito.com/?p=1291#comment-18146 And when saying luckily, I meant because I have no easy answers. And when saying luckily, I meant because I have no easy answers.

]]> By: Amanda C. http://www.gypsybandito.com/a-marketing-story/comment-page-1/#comment-18145 Amanda C. Wed, 29 Jul 2009 18:09:34 +0000 http://www.gypsybandito.com/?p=1291#comment-18145 I think this presents a really interesting cycle...or web...or even network of brand and product communication. I work in marketing, but I work <em>with</em> advertising on a daily basis, which all amounts to our client's projection of what they want their brand to be. This is coupled with the public relations messages, which are often back steps in a messy tango with their biggest competitor. They spend millions (nearing a billion) in adv/mar/pr dollars a year. But yet every friend I know thinks lowly of their brand...and is also somehow a customer. It's all very confusing. I feel that they could engage their customers more than they do in the social media world, but they also have to do it simply and smartly. Their latest foray into facebook was a bit too intense and didn't catch on. Luckily, I do not head up their marketing department. Yet ; ) I think this presents a really interesting cycle…or web…or even network of brand and product communication. I work in marketing, but I work with advertising on a daily basis, which all amounts to our client’s projection of what they want their brand to be. This is coupled with the public relations messages, which are often back steps in a messy tango with their biggest competitor. They spend millions (nearing a billion) in adv/mar/pr dollars a year. But yet every friend I know thinks lowly of their brand…and is also somehow a customer. It’s all very confusing. I feel that they could engage their customers more than they do in the social media world, but they also have to do it simply and smartly. Their latest foray into facebook was a bit too intense and didn’t catch on. Luckily, I do not head up their marketing department. Yet ; )

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